The Outsiders
7 tips for selling outerwear to rugged workers and the office set
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2. Match the Material to the Job
Jessica Strain, marketing manager for Dri Duck Traders, Overland Park, Kan., pointed out that the type of material may change depending on the market and promotion. "A rugged cotton canvas may be ideal for someone who is working outdoors on a construction site, while a more technical jacket with four-way stretch may be ideal for someone who works in the transportation industry and is climbing in and out of a truck all day," she said.
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Colleen McKenna
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