If Money’s Tight, It’s All Right
The promotional products industry has items to suit every budget
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According to Norman Lavine, president of Retrographics Publishing, Cresskill, N.J., costlier or higher-end promotional products should not be evaluated only on price-specific measurements. “High-end should refer to the end result of what you want the recipient to experience in receiving the gift,” he explained. “The product should be measured by the residual value and lasting impression the recipient experiences and remembers. Under this definition, the adage, ‘You get what you pay for’ is scored by the valuable results.”
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Cynthia T. Graham
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