T-shirts that Sizzle
Like In Your Face Apparel, Article.1, Santa Ana, Calif., has ties to the fashion world. A prime example of the modern-day, “smart T-shirt supplier,” the company exists to educate distributors on the varied decorating techniques available on T-shirts through a savvy mentoring program. Gianna Giannulli-Chavez, design and marketing manager, explained: “Our Showcase program is artistic-based and focuses on young designers, and the techniques and ideas they can bring to the table,” she said. “Using lighter and softer fabrics than previously available in the blank market, we are able to show the Article.1 customer what is possible using the blank as a canvas.”
Meanwhile, Target Graphics Naperville, Ill., takes a different approach. “From a marketing standpoint, what makes us different from other T-shirt screen printers is that we are one of the few that markets and solicits solely to promotional products distributors,” noted Tom Vann, the company’s president. Target Graphics’ claim to fame is its popular HiRes AccuColor 4-Color Process. “It is a four-color process, but is beyond what anyone else is doing,” explained Vann. “We print dots twice as small as anybody else and so it’s very fine resolution. When people see our prints, they think an [actual] photograph or image is right on the shirt. That’s what we’re known for.”
The investment in ultra-high quality and precision helped Target Graphics win the contract for the King Tut Exhibit in 2005, in addition to other high-profile jobs, such as campaigns with Hummer and Corvette, as well as for the syndicated radio talk show, The Tom Joyner Morning Show.
Like Target Graphics, In Your Face Apparel’s bold style offerings have made the company a common name when considering promotional apparel. In Your Face is hardly shy about the company’s offerings and methods, made obvious by its name. “The difference, I think, between us and other T-shirt manufacturers is the range of capabilities and customization of the actual apparel,” noted Stayman.