Back to Nature
The resurgence of camping promotions
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The days of cuddling up in a five-star hotel, sipping champagne and nibbling delicacies brought long after midnight by room service may not be gone forever, but there certainly has been a shift in the way people are vacationing. Recent months have seen the presidential suites, a la carte dining and four-poster beds morph into a canoe rental with a cooler, a few sleeping bags and some insect repellent. Today, "getting out of town" places a strong emphasis on "out."
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- Companies:
- Coleman Company
- Picnic Plus by Spectrum
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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