Back to Nature
The resurgence of camping promotions
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This past February, the Associated Press reported, "More than 285 million people visited national parks and other units of the National Park Service during 2009, up from nearly 275 million in 2008." This increase mirrors a reciprocal rise in more traditional outdoor vacations, as well as vacations spent doing more local activities. Paul Cernohous, director of sales, special markets for Coleman, Wichita, Kan., noted, "'Stay-cations' and 'done-a-day' activities have increased dramatically within the past two years. This is driving the increase of sales in camping equipment, [and] fishing, tailgating [and] portable cooking items."
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- Companies:
- Coleman Company
- Picnic Plus by Spectrum
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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