MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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PEOPLE LOVE to get mail. But, they hate junk mail, and unsolicited faxes and e-mail— facts that keep direct marketers teetering between subtlety and straighforwardness. Direct marketers can avoid audience alienation, experts say, by focusing on the basics: targeting the right audience with the right message, and using strong copy and creative elements.
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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