MAKE AN IMPACT with DIRECT MAIL CAMPAIGNS
THE RIGHT MAILING LIST MAKES ALL THE DIFFERENCE
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Scrub First, Then Target
Distributors’ first task, then, is to rigorously cleanse customers’ mailing lists, with data hygiene software, such as CASS and NCOA sorting, and United States Post Office’s merge, purge and de-dupe services. Next, refine lists further through well-defined objectives: are you trying to win new customers; hang on to or reward current customers; raise awareness of the organization/business; or solicit funds, legislative support or volunteers for a non-profit?
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- Companies:
- Ash City USA
- People:
- Matthew Staudt
Janet R. Gross
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