Revamping Retail
2011 in particular marks a strong growth in feminine and fashion-forward apparel in the promotional products industry. Suppliers are tailoring their garments for a woman's bodily and fashionable needs. An array of garments geared for working women have embraced current trends and capitalized on classic styles. Part of the shift in women's wear comes directly from the retail world. "The retail market has a tremendous influence on what's being offered in our industry today," said Lea Behar Robinson, vice president of sales and marketing for Dallas-based Staton Corporate & Casual. Robinson suggested that using retail as inspiration gives the industry an edge in uncertain financial times. "Because of the economy, our industry had to present something new and creative to businesses with tight budgets," she said. "Let's face it, if they are going to spend the money, they want it to be worth it. Bringing retail options into an industry that has relied on basics gives the promotional market a new edge."
- Companies:
- Staton Corporate & Casual
- Tri-Mountain