In addition to working women, distributors should target college and graduate students. "A great market for ladies' apparel is the college market. Whether you're a student or take pride in representing your alma mater, women want to show their school spirit in apparel that is designed for them," explained Robinson. With garments for all women from students to CEOs, distributors should have no trouble finding items for all women. "No woman wants to feel self-conscious in an item that doesn't fit her body," said Robinson. "That's why it's important to ask appropriate questions so you understand what they want."