The Sands of Time
7. ORDER EARLY
While the fourth quarter is a popular time to order calendars, Menssen encouraged distributors to get a head start on sales. "It makes sense that peak times for calendar orders are in the last quarter of the year. However, talking about calendars all year long is important to ensure inventory and ordering before mid-year will save you money," she said. "Point out to potential calendar buyers there aren't a lot of products that will keep your ad message in front of your target audience every day of the year."
Barnes echoed this sentiment. "Any time is a great time for a calendar promotion. Drum-Line offers custom photo wall and desk calendars that can begin with any month," she said. Barnes cited an early calendar promotion. "Recently, an organization chose to begin a tent desk calendar in June, since that was the start of its fiscal year. They included strategic goals on the calendar and gave one to each employee," she said.
8. FIND A FORMAT THAT WORKS
Calendars and planners lend themselves to repeat orders. For instance, O'Boyle enjoys orders that have repeated for more than 30 years. He noted that such customers tend to make minimum changes—if any. "Most repeat customers do stick to the same format because it works well for their clients and they expect the same format," he explained.
Barnes concurred. "[Customers] may change the color or the imprint, but typically the style remains the same year after year," she added.