Romancing the Bar
FOOD FOR THOUGHT
It’s this precise binding thread that caused Alex Jovetic, vice president of sales and marketing at Cheektowaga, New York-based Taylor & Grant Specialties, to dub chocolate such a powerful promotional product. “If you think back on some of the best times of your life, I would bet that food is a significant part of that,” he explained. Since eating chocolate is such a sensory experience, Jovetic said, “It’s something that tends to hit home and have people remember it longer.” Mary Mikus, corporate sales administrator at Wyomissing, Pennsylvania–based Godiva Chocolatier, echoed that sentiment, especially considering the fact her company straddles both the ad specialty world and the retail sector as a recognizable luxury brand. “The gift of chocolate is all about sharing a world of indulgence with the recipient,” she said.