The Sourcing Group Acquires A Brand Company Assets in Foreclosure Sale, Including BrandAlliance
Earlier this month, The Sourcing Group (TSG) announced that it has purchased certain assets from A Brand Company in a foreclosure sale. The purchase included assets of A Brand Company Inc., BrandAlliance LLC, Global Direct of NC LLC and Branded Business Support LLC.
As part of this agreement, some BrandAlliance salespeople will join TSG.
“In addition to the acquisition of the BrandAlliance US assets, we are thrilled to have such experienced, energetic salespeople join our family,” Joe Falcone, chief operating officer of TSG, said in a press release. “They are a great fit for our company and will enable TSG to continue to expand our suite of services in the premium and promotional marketplace, as well as expand TSG’s reach into our other service areas, including marketing collateral, operational print, labels and packaging.”
In 2019, A Brand Company ranked No. 23 on Promo Marketing’s Top Distributors list, with $79.5 million in promo sales in 2018. That was a drop from the company's No. 18 finish the prior year, when it finished with $83.6 million. As a result of its business situation, A Brand Company did not report sales for our 2020 Top Distributors list.
“We are excited to bring together a group of industry professionals to join our team at TSG, and we are poised to deliver expanded avenues of supply chain management services to our collective team’s existing customers and prospects,” added Dennis Clemente, president of TSG. “The BrandAlliance US footprint is very complementary with our ongoing efforts to expand our reach strategically throughout the United States.”
According to the release, the addition of BrandAlliance company revenue will boost TSG annual revenue past $130 million. TSG also hinted in the report that it has two more acquisitions scheduled for completion by August 2020.
“Throughout this entire process, we have focused on the synergies and the potential for organic growth that will be realized from day one forward with the acquisition,” said Billy Caan, CEO of TSG. “Our proprietary technology platform will provide an enterprise-wide system to manage all business transactions in one fully integrated process in a manner that will best utilize the BrandAlliance assets acquired. This will deliver significant savings in time, labor and money to all of our new and existing customers.”
For more information on TSG, visit www.thesourcinggroup.com.