The State of Real Estate
What companies to target and what products to sell to the real estate market in 2014
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HOW TO ATTRACT THEM
Weiner had interesting advice on attracting repeat-order and long-term real estate clients: avoid real estate agents. "We do not actively search for or try to attain Realtor clients," he said. "We find most budgets to be small, and most times the prospect is looking for commodity items, which we try to move away from as we like clients to be unique in order to separate themselves from the competition." Instead he suggested looking for business in the companies that work with Realtors and renters since they have bigger budgets. "We are associated with property management associations and other networking groups that focus on the real estate market."
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Colleen McKenna
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