In The Psyche Of The Salesperson
Agencies operate on a psychology emphasizing the use of multiple ad media to make the sale. Other strategies incorporate different disciplines, including market research, design, packaging and distribution.
While the “responder” salesperson’s psychology takes on various forms, typically the ultimate goal is helping customers with their wants. The “personal shoppers” sales type matches the opportunity for profit and skill with their enjoyment of shopping, and “order-takers” work with customers who are savvy enough to know what they need and help them through the maze of available options in the marketplace.
In other words, the psychology we use to sell is largely based on our own personalities and needs. Whoever we are, no matter what our motivation, we can find a successful, self-fulfilling place within our market—and hopefully enjoy ourselves while doing it.
DinoMar, Inc. is a consultative marketing and sales firm specializing in the promotional product market of the advertising industry. DinoMar’s president and principal consultant, Mary J. Kilburn, brings more than 29 years of service in the promotional products field, serving with two of the top 25 industry-leading distributor firms in sales and sales management, as well consulting with a vast array of new market entrants from other arenas on both the distributor and supplier sides. Kilburn develops programs for increasing sales as well as creating innovative strategies to define growth in primary and secondary markets. DinoMar, Inc. may be contacted at www.dinomar.com, firstname.lastname@example.org and (800) 942-8250.