From Counting Sheep to the Golden Fleece
In other words, common sense dictates that promotional apparel placed where it will get exactly the least amount of eyeballs possible probably isn't a good idea. But, is decorated sleepwear really that invisible of an item? Sure it gets worn in the bedroom, but what about more public places?
What about colleges, where sleepwear is commonly worn to study lounges and shared dormitories (not to mention used as a booster item for sororities, fraternities and college bookstores)? What about as spirit apparel for girls' sports camps, such as a summer sleep-away softball or cheerleading camp? Children's hospitals? Incentive items? The list of public settings for sleepwear goes on and on, and that's without even considering pajama's grown-up cousin, the bathrobe, which opens up even more avenues and angles for promotion.