From Counting Sheep to the Golden Fleece
The styles, strategies โจand shifting boundaries โจyou need to understand โจto succeed with comfort โจand sleepwear
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To make sure you're successful in your bedroom branding attempts, read up on what's in style, what's been successful and why robes and pajamas are not only far from the buried billboards some think them to be, but also sometimes just the item needed to get the promotional job done.
DREAMY STYLES
Since most "sleepwear" isn't really for sleeping so much as it's for those "just-woke-up-and-have-to-get-breakfast-in-public" moments, the "tops" portion of such outfits haven't evolved much past whatever comfy-tee or hoodie is handy at the moment. The bottoms of these outfits however, being distinct to the whole "comfortwear" idea and used almost solely in that arena, have cultivated their own special kind of style.
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Michael Cornnell
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