The Sunny Side of Sickness
It's February, A.K.A., "the tail-end of flu season," or "when the office is finally done being the world's most efficient and horrifyingly merciless germ incubator." While we should all take a moment to celebrate the yearly end of Germtown, USA, for the purposes of this article it's probably more helpful to focus on the bigger, more practical issue: Just because annual sniffle-and-slime season is done, it doesn't mean health and wellness products are unsalable until next October.
Along with warmer days, spring and summer bring with them a bounty of fair-weather threats. Sunburn and summer sports, outdoor road running and daring recommitments to weight-loss goals, there's plenty of potential health trauma for the plucky marketer to hang his or her health care hat. Plus, let's not act like germs take a permanent nap in the summer. From tradeshows to summer camps, there are plenty of times where even the slobbiest schmo would likely say, "Boy, I sure wish I had a smidge more hand sanitizer, since I just spent 7 hours shaking hands in what is essentially a cave packed with human sweat, spit, and what smells like overcooked-in-a-microwave gyro meat."
The idea of over-nuked wrap meat not enough to get your promotional gears turning? No worries! (It terrifies us into a stupor too.) Check out this collection of some suppliers' favorite health and wellness products for ideas on combating the months of summer sickness ahead.
1. The Diet Aid
Answers by Krista Ward, director of marketing for Hit Promotional Products, Largo, Fla.
"We're finding our food containers are hot for health and wellness right now. Our new Salad Bowl Set, #2158, has gotten great response so far and the salad shaker and lunch container we introduced last year have been included in many health and wellness programs."
Some creative ideas: "This product is a great incentive to get employees or clientele eating healthier. Give these out when launching wellness programs, or as an incentive for doing well on a current program. Fill it with recipe cards for different salads to keep eating right interesting. When presenting this idea to a client, bring them lunch in the sample to really sell the presentation."