The Sunny Side of Sickness
2. Hygiene on the Go
Answers by Sarah Sumner, sales & marketing coordinator for Bay State Specialty Co., Middleboro, Mass.
"Our tooth care line is popular. We have different size/style brushes and tube squeezers. Our G125 Fold-Away Toothbrush catches attention because you can't exactly tell what it is until you open it. A toothbrush is something that everyone uses (we hope!). People like things they can use, so this makes for a perfect promo product."
Some creative ideas: "Our G126 On-The-Go Mini Toothbrush is great for cleaning jewelry. The brushes are great for using as a scrub brush for children's hands/fingernails. Cleaning hard-to-reach spots are easier to clean with a toothbrush. The toothpaste squeezers are great for using with tubes of frosting, lotion, finger paints, ointment or tubes of glue."
"These brushes are popular marketing tools for the travel industry. Agencies have promoted the business by including these toothbrushes in the bags/packets of trip information. Hotels and resorts put these toothbrushes in the rooms of guests and have them available to buy at the hotel/resort stores."
A case study: "A YMCA was promoting a teen night/sleepover. This event was created to help kids meet friends, join the Y and stay off the streets. The front desk handed out these brushes with the YMCA logo."
3. Can't-lose Sanitizer
Answers by Mel Ellis, president of HumphreyLine Inc., Milwaukie, Ore.
"Our patented Purell on a Clip is a great item. First off, it is Purell, which is the gold standard in hand sanitizer, and when it comes to health and hygiene, people want the best. And the neoprene sleeve with our molded plastic clip easily fits on your car keys, a backpack, or a handbag."
Some creative ideas: "The neoprene sleeve carries the advertisement, since we cannot monkey with the Purell logo, so the best part of this product is that the plastic clip means it is always "out there" spreading the message. Most sanitizer products get dropped in a handbag or a brief case, but this approach makes it highly visible."
"Hospitals love this item because it enables the medical staff to clean up between patient rooms. Having the convenience of the clip and sleeve enables the user to clip it onto a lanyard, a belt loop or even a clipboard."