The Sunny Side of Sickness
4. Promotional Triage
Answers by Kippie Helzel, MAS, Vice President, Sales for CPS/Keystone, Erie, Pa.
"A simple bandage dispenser like our item 0730, which has five bandages, is just a winning item all-around. How cool to have something that practical and oriented to all ages that just keeps on selling ..."
A case study: "We had a large order for an insurance company where, in addition to their logo, they added the simple message "We help you prepare for the unexpected." It was a nice initial order and led to multiple large quantity reorders. Basic promotional advertising at its finest!"
5. Sanitizer, Stealth Style
Answers by Megan Ludlow, marketing manager for SnugZ USA, Salt Lake City
"I think the 20 ml credit card style hand sanitizer is great. You can use the imprint as a business card for a great self promotion!"
A case study: "We had a mortgage broker's office order these for their sales staff as leave-behinds with their clients at the beginning of fall last year. The clients appreciated the sanitizer during cold and flu season!"