The Sunny Side of Sickness
6. Customized Coolness
Answers by Francesco Indrio, president of ALPI International, Oakland, Calif.
"Our chill patches have some shapes directly related to the [health care] industry, such as the blood transfusion bag. The whole concept of a cool gel bag in fun shapes to keep you cool through your more stressful moments is a great concept."
Some creative ideas: "Because these items can be imprinted in full color and customized for any need, they are very versatile. The shape can be changed endlessly, the gel color and consistency, the imprint, and so on. One of the oldest uses for these is for wrist stress relief."
A case study: "A customer had us make a custom fish printed to look just like a fish, and it looked so good that we initiated a whole series of tropical fish in this year's catalog."
7.The Catchall Kit
Answers by Manny Fornelos, general manager for Waldor Products Inc., Jersey City, N.J.
"Our [favorite] health-and wellness product is style #816 The Rainbow First Aid Kit. Each kit contains: three bandages, three sterile alcohol pads, one antiseptic towelette, one sting relief pad. It is available in four bright, vivid colors which targets the teenager industry"
Some creative ideas: "This item is perfect for the Girls and Boys Scouts, summer camps, school locker or sports events. Of course, it is also ideal to promote any health care facility."