The Sweet Life
Looking to rack up some serious grocery bills with your biggest clients? Check out these great edible promotions, complete with tips and ideas for use from the suppliers who sell them. (That's like getting cooking tips straight from the chef, if the chef was also telling you how to get rich or how he's going to start charging you for all those "samples" you keep ordering.)
Quotes from Mike Shulkin, president of A La Carte, Chicago.
Why They're Great: "Besides the low price point, the flexibility is enormous. The custom message inside can be changed to cover different aspects of a promotion, the wrapper can be printed to make a more complete presentation, and the cookies are available chocolate-dipped for a higher-end piece. The cookies can also be packed in carryout containers or other packaging to create a complete custom package."
A Tasty Way to Use: "Because the message is hidden, the cookies can be used in contests with one or more winning messages. Additionally, several messages can be combined in a package of cookies to cover many advertising points for the client."
Advertising Mint/Candy/Gum Box—Admints & Zagabor
Quotes from Glen Hersh, vice president of sales for Admints & Zagabor, Bellmawr, N.J.
Why It's Great: "This product is the number-one value in the edibles category of our industry. It offers more value and ROI than any other edible product in the marketplace."
What to Know Before Ordering: "This is an exclusive item from Admints & Zagabor and offers five full sides of advertising. Clients can design five sides of the box with magazine-quality, four-color process artwork, and each box lasts an average of one week and gets viewed an average of 20 times. At a cost of only $0.192 net, this works out to be less than $0.01 per impression."