The Swing of Things
Golf is hard. For a game with such a simple goal—hit ball into cup—there are a million things to know before you can even attempt a respectable round. What's the difference between a handicap and a hazard, a shank and a slice? Why do I need 47 kinds of golf clubs? Is it mandatory to own golf pants with crazy patterns on them, or just encouraged? It's all so overwhelming.
Fortunately, selling golf is nothing like playing it. You don't need to master any fancy tricks or learn any confusing lingo. All you need is some basic knowledge on popular gear and proven sales strategies. Here are eight tips to get you started.
1. SUGGEST THE STAPLES
Golfers need a lot of gear, and they need it often. A carton of balls might last seasoned golfers a round or two, depending on how picky they are about wear, and novice golfers even less, depending on their skill at avoiding water hazards. Tees may last one drive apiece, and ball markers are prone to vanishing in pants pockets and on the green. In other words, these items are in constant demand, making them a safe bet for sales. "Our most popular golf giveaway item tends to be golf balls," noted Katie Wyskochil, customer service manager for Pro Golf Premiums Inc., Burlington, Wis.
2. GO FOR STAYING POWER
If you're looking for items with long-lasting marketing impact, there are plenty of other options. Umbrellas make good gifts for players and spectators alike. Shoe bags, divot tools and bag tags work for players of all skill levels. And high-end gear—Wyskochil mentioned golf bags, clubs and more—can be used for contest giveaways, corporate gifts or incentives. These items might cost a bit more than balls, tees and the like, but recipients will likely hold onto them longer.