The Tao of Tees
Apparel is the promotional products industry's top-selling category, and T-shirts are a big reason why. They're inexpensive, they're stylish and they're versatile. Businesses of all sizes buy them (from big liquor brands to local microbreweries, arena-packing rock acts to corner-bar Poison tribute-bands) and everybody wears them (from big liquor brand sales reps to craft brewers, rock stars to guys who willingly imitate Bret Michaels).
But that doesn't mean they're an easy sell. The steady demand for T-shirts has led to a crowded marketplace, with screen-printers and apparel companies vying for sales in a market bursting at the proverbial seams with competition. Want to make the sale? Not sure where to start? Don't need nothin' but a good time? Below are nine tips to give you a spandex-clad leg up on the competition.
Next: Fitted cuts, blends and activewear