The Tao of Tees
4. NEONS AND HEATHERS
Just when you thought it was gone for good, another remnant of '80s style makes its way back into fashion. Thankfully, it's not legwarmers or dude-perms. "The addition of heathers and neons to our collection have been selling well because they offer fun alternatives to the basic, classic colors," explained Corona. "Classics are great and always in need, but amongst the generation right now we have an eclectic group that likes to stand out, and heathered and neon options offer the choice to be different."
5. KNOW YOUR CUSTOMER
A draped, heathered T-shirt with neon lettering might be great for a cheerleading squad, but for a corporate event? Not so much. You need to know what's in style, but you also need to know your customer's needs. "The most important aspect of this is that you are targeting the right customers when distributing these products," advised Adams. "If you have a corporate client that doesn't focus much on T-shirts, then it doesn't make sense to send them a new T-shirt with an innovative decoration."
Colleges and universities traditionally are strong markets for T-shirt sales, as college bookstores keep all manner of school-branded T-shirts in stock. But Shi suggested looking outside the bookstore. "There are so many organizations and campus groups where numbers of students sign up to get involved, and T-shirts play a big role in outfitting them because they are noticeable and a great platform for conveying a certain message or image," she explained.
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