The Tao of Tees
7. SPORTS TEAMS AND EVENTS
Whether it's high school team fundraisers, local athletic organizations or big events with corporate sponsors, there are plenty of athletics-related markets for T-shirts. "Tri-Mountain performance crewneck tees have been used in marathons across the country, including the LA marathon," said Shi. "We've also had several success stories in high school and college athletic teams, and corporate team-building activities."
8. PERFORMANCE STYLES
According to Shi, performance T-shirt styles aren't limited to the field. "Executives will be influenced by what athletes are wearing, styles that were once just team-oriented have definitely found their way into corporate America as a result," she explained. "As one of our sales reps says, what CEO doesn't want to be like Tiger Woods out on the turf? The businessman admires the athlete. For this reason, we increasingly see T-shirts with athletic features in corporate boardrooms and team-building activities."
In addition to schools and sports teams, Adams noted that many restaurants and bars can use T-shirts as alternatives to typical uniform options. "I believe these are the major markets since these groups are usually looking for something that'll meet the needs of a wide variety of people, be less expensive, hold up well and have many options to offer," she said.
Next: A note on cotton prices