Do You Have ID?
The top 10 tips
to selling badges
and lanyards—straight from the pros
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1. Give Them What They Want
Eric Johnson: Clients today want a full-color, high-resolution image to better portray their logo and image yet, they want this at an economical price point to fit into their current budget constraints. This has led to an investment in better digital print equipment … the simple sublimated logo generally won't do it for more knowledgeable and demanding end-buyers.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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