Craved Colors
Brights and pastels have been trending for a few years. However, 2014 may be charcoal's big year as it begins to rival fellow neutrals, mentioned Shelley Foland, CEO of Boxercraft, Mableton, Ga., which added the color to its entire T-shirt line this year. "What we see is our charcoal is such a beautiful color because it has such a richness to it. So when we were out visiting some customers more recently, they just really loved the depth of that color," she said. "So it works really well as a really good common-ground color that everyone can use, as they have done in the past with black or white."
- Companies:
- Boxercraft
- TSC Apparel
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.