The Trendy & T-shirted
Get people to recognize a brand by mesmerizing them with a fashionable tee or tank. "When you're wearing a trendy item, it even makes it more desirable for others to have it or want it and pay attention to it," Foland said. "[A T-shirt is] a very, very hot seller in the promotional market because of somebody repeatedly wearing it and it becoming one of their favorite pieces."
And what is now a trend may someday become an industry staple. "[The tank top] was a trend almost two, three years ago," Cumberledge said. "It's hung on. I wouldn't consider it a trend anymore. It's kind of like they're almost like the fashionable basics. So when you can spot something like that and ride that and capitalize on that season after season, it really makes business fun."