The Worst Sales Day of the Week

When it comes to making sales calls to new customers, is one day better than the other? That is, are there “good days” because you are more likely to get someone on the phone and “bad days” because no one wants to hear from you?

When I put that question to live audiences as I did this past week in Atlanta, this is the typical path of the conversation:

Me: “What’s the worst selling day of the week?”

Typical answer: “Friday.”

Me: “Why is that?”

Typical answer: “Because people are thinking about their weekend plans and don’t want to engage with a sales rep.”

Fridays, huh? That’s an interesting assumption, especially given the answer to this next question:

Me: “Owners and managers in the room, what is your quietest phone day of the week?”

Typical answer: “Friday.”

If you don’t make sales calls on Friday because you assume no one wants to hear from you, you have a 0% chance of connecting with someone. If you don’t make sales calls on Fridays because you think you won’t reach anyone, you have a 100% chance of being right.

If, however, you differentiate yourself by going against the grain and doing something your competition believes is fruitless and make sales calls on Fridays, it might be one of the few times a decision-maker's phone rings all day.

I can’t guarantee success, but I can guarantee a better than 0% chance simply by ignoring a common sales assumption.

Make sense? Join the sales community found at SalesVault.pro. Live workshops, a free Slack sales discussion group (print and signage), downloadable templates and new ideas. Contact Bill Farquharson at (781) 934-7036.