The Wrap: Zara Launches New Sustainable Clothing Line, Rapper Future and Reebok Teamed Up in Limited Edition Collection
Here's what's happening this week in the apparel world ...
Spanish-based retailer Zara is on a mission to make its manufacturing process more sustainable. According to Triple Pundit, the clothing company launched a new fashion line, Join Life, that includes clothing made of raw materials, such as organic cotton and recycled fibers. Even the boxes the clothing is shipped in are made from 100 percent recycled cardboard.
Fans of rapper Future will be pleased to know that he teamed up with Reebok to create a clothing line. The limited edition collection was released yesterday and inspired by Reebok Classic and Future's own apparel brand Feebandz Clothing, HotNewHipHop.com reported. Price points on the products range from $55 to $125.
H&M shows what it really means to be a lady in 2016 with its latest ad for the autumn/winter collection. The video, which features a new version of the song "She's A Lady," has women from different backgrounds showing off their "imperfections", like gray hair, muscles and hairy armpits. The retailer is asking you to use #ladylike to share what the term means to you.
Who doesn't love the worn-in feel of Chuck Taylors? The sneaker company Converse used that feeling as inspiration for its new clothing line Converse Essentials collection, Sourcing Journal reported. The clothing—tees, hoodies and pants—is made from fabric that fades naturally and will become softer after every wear. The line will launch in-store and online tomorrow.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.