The Wrap: Was a 1,500-Year-Old Mummy Wearing Adidas? and More
Here’s what’s happening this week in the apparel world …
Not a lot of things last for 1,500 years. But, could Adidas’ famous three-stripe branding have a longer history than anyone knew? Or could it be the proof time-travel enthusiasts have been waiting for? No—but the Internet had fun considering the possibility. Archeologists discovered the remains of a woman, believed to have died more than 1,500 years ago, in the Mongolian mountains, wearing footwear that resembles Adidas’ well-known three-striped sneakers, GQ reported. The footwear isn’t from Adidas (and does not prove time travel), but it does give insight into Mongolian life during that time.
Reduce, reuse, recycle—at H&M. From April 18 to 24, the fast-fashion retailer will offer a 30 percent discount to shoppers who bring in clothing (outgrown, torn or simply out of fashion) they no longer want, the Chicago Tribune reported. During its World Recycle Week, the company hopes to collect 1,000 tons of clothing—on top of the 25,000 tons it already has collected since 2013. Eventually, H&M hopes to use the recycled apparel for new garments, but the rest goes to second-hand stores, or ends up as insulation and reused upholstery. Happy Earth Day, fashionistas!
Be careful what you click on—that ad might be a scam. According to Buzzfeed, Chinese clothing companies, like DressLily, RoseGal, SammyDress, Zaful and Nasty Dress, have used Facebook ads and stolen images to sell cheaply made knockoff clothing at extremely low prices. Sure, the price tags, alone, should be cause for suspicion, and the sites do receive plenty of negative feedback—but the comments often are quickly removed. In response to complaints, Facebook said it “will do everything we can to make sure people trust and enjoy the content they see on Facebook.”
The Arizona Diamondbacks suffer from one of the worst nicknames in baseball: the D-backs. Now, they also suffer from a terrible uniform. According to Sports Illustrated, the team’s new alternate gray-and-teal road jerseys suffered mass social media mocking. Rob Lowe joined in, tweeting, “The Diamondback’s uniforms make them look like futuristic maintenance men working on a trash truck in space.” The dark gray uniform, with teal, red and black trim, is an eyesore. But maybe a lucky one—the D-backs went on to win yesterday’s uniform-debuting game against the Los Angeles Dodgers.
Golfer Jordan Spieth wasn’t the only one to suffer a loss this weekend. According to Fortune, Under Armour also saw a 5 percent slide in its stock—but while Spieth is one of the big names on the company’s list of sponsored athletes, his loss at the Masters Tournament isn’t the cause of Under Armour’s fall. Instead, it can be attributed to a Morgan Stanley analyst who covers Under Armour. Over the weekend, he issued a report that expressed his worry for the slowing demand of women’s apparel and soft demand for running shoes.