The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
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Sean Norris
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Sure, maybe the long-form, handwritten letter is a thing of the past, but books and magazines are still around, if in different or changing forms, and pen sales are good—very good. Writing instruments remain the second best-selling promotional products behind apparel, and according to the BBC News article, "Why Are Fountain Pen Sales Rising?", fountain pens, those bastions of antiquity, actually saw an increase in sales in 2012.
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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