The Writing's on the ... Facebook Wall?
How to sell pens when everything's gone digital
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Sean Norris
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Still uncomfortable about pitching pens to the client tapping away on his iPad Mini? Don't be. We've got the how-to for selling pens in the digital age.
Sell Necessity
"Technology has advanced rapidly in recent years. Pens may be used less frequently, but they are still a must-have item in everyday life," said Kevin Xiao, vice president of Ontario, California-based Atteff International. "You may not need to use a pen to write a long letter, but you'll still need it for writing a Christmas card, or for filling out a form, or to sign for a document."
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- Companies:
- Atteff International
- Places:
- Ontario, California
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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