The Writing's on the ... Facebook Wall?
If that's not enough to woo clients concerned that pens are too old-fashioned to be worthwhile promotional items, remind them that stylus tips are just one of many tech features available in this brave new ballpoint world. Fisher listed invisible-ink and check-guardian pens that protect against fraud and identity theft, while Xiao mentioned pens that incorporate L.E.D. flashlights or laser pointers. "The multiple-function feature is a great selling point," Xiao said.
If the track record of sales success isn't enough, there are two more big reasons it's worthwhile to pitch pens.
One, there are plenty of potential markets for sales. Xiao pointed to banking, insurance, advertising, retail and others. Fisher noted that high-end pens are great for businesses that run incentive programs or give gifts, while less-expensive pens work everywhere else. "There are tons of markets. Educational, medical, restaurant, military, law enforcement, attorneys, corporate, artists and designers, tradesmen, etc.," he said. "The list goes on and on."
Two, once you've found the right market, pens provide excellent opportunities for repeat orders. "We have a pen that is bullet-shape designed, and it has appealed to military end-user clients," noted Xiao. "We have been receiving repeat orders a few times a year for years."
Fisher gave the example of an Aerospace event that gave Fisher Space Pens as attendee gifts. "Because it was perfect for that particular market, it was well-received, and to this day when we return to the event people are still talking about it," he said. "Like I said before, all you have to do is find the perfect pen for the perfect market and you're set."