You don't have to thank us.
Over the course of the last year, yes, we’ve done the work for you. We made the phone calls, tracked down the information and basically annoyed anyone in our collective path—all in the name of quality editorial coverage.
But we understand if you might have missed a point or two. So, to jump-start your ideas, we’ve boiled down an entire year’s worth of stories into the best takeaway tips and most game-changing sales advice. Read on for words of wisdom from the industry’s top suppliers, distributors and sales trainers.
OK, fine, you’re welcome.
Try new t-shirt imprints: End-buyers are trying sublimation, discharging, foil treatments and embellishments to give logos a youthful pop.
—Alon Shafigi, CEO, Next Level Apparel
Get more bang for your golf giveaway: Leverage golf-ball purchases to receive discounts or free tournament giveaways from the ball companies.
—Mike Mitchell, genera manager, Pro Golf Premiums
Check into domestic savings: With larger or heavier products, the cost of air freight from an offshore facility can exceed the cost of the items themselves.
—Douglas Beckwith, director of sales and marketing, Creative Modeling & Design
Break into new markets for golf apparel: Consider selling uniform programs to high school and collegiate golf teams as well as to women’s leagues.
—Taryn Householder, graphics and marketing manager, Par One Golf Specialties
Increase experimentation on hats: Appliqués (metal, PVC, other fabrics) are growing in popularity. Also consider digital printing, liquid metal or sonic welding, as well as spray bleaching/washing to create custom effects.
—Tony M. Karlicek, CEO, Headwear USA
Sell luxury: High-end travel for the über-wealthy (resorts, tour packages, etc.) will better weather a
—Tim Warren, president/founder, Adventure Business Consultants
Focus on customer service: With technology promotions, value-added services, such as memory device uploads and an on-staff tech support, ease anxiety.
—Lindsay Hoylman, marketing specialist, Leed’s