Consider the details: Branch out from the private-label neck tag and brand a custom hangtag, zipper pull or buttons instead.
—Gina Barreca, director of marketing, Vantage Apparel
Play your cards right: Since many offices do greeting card promotions around the holidays, it’s a great time to sweeten the deal with a
—Rob Marold, account manager, The Deerfield Collection
Find luggage that lasts: Ballistic nylon wears well, drum-dyed leather will keep its color and YKK zippers are the highest quality—all are indicators that luggage will last through a lifetime of heavy handling.
—Jamie Cimino, president, Canyon Outback Leather Goods
Understand what women want: Avoid purchasing a man’s shirt in a smaller size for women. Go for women’s apparel that is cut to fit in slimmer or curvier silhouettes.
—Taraynn Lloyd, marketing director, Edwards Garment
Bring logos up to date: People are moving away from left-chest logo prints toward more interesting spots, including the sleeve, bottom hem or collar line.
—Paige Cannon, director of marketing, Alternative Apparel
Embellish where appropriate: When using apparel embellishments, really thin fabrics aren’t good options because the glue can seep through the shirt. Also, the apparel must be able to withstand 350 degrees of heat.
—Brittney Haar, director of sales and marketing, In Your Face Apparel
Do a taste test: To determine whether or not your coffee promotion is high-caliber, turn down the heat. Low-grown (re: low-quality) coffee bitters as it cools.
—Richard Salzman, president, Richard’s Gourmet Coffee
Go one step further this holiday season: Personal touches on holiday greeting cards—“homemade” embellishments, a handwritten note—are a great way to show clients you care.
—Charley Johnson, vice president, SnugZ USA
Make them look good: With the rise of open kitchens in restaurants around the
country, a chef’s uniform is more important than ever to reinforce a brand’s message.
—Girisha Chandraraj, vice
president of marketing, Broder
Manage your time: Affer more value for the money with multifunctional watches that do more than just tell time.
—Jennifer Grigorian, director of advertising/marketing,
Maximize marketing on a button or badge: Simple verbiage, a two- or three-color palette and a lot of white space will get the message across.
—Dino Bartolomei, vice president, Adco Litho Line