Bright Ideas
The year’s smartest sales secrets and top tips
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Check into domestic savings: With larger or heavier products, the cost of air freight from an offshore facility can exceed the cost of the items themselves.
—Douglas Beckwith, director of sales and marketing, Creative Modeling & Design
Break into new markets for golf apparel: Consider selling uniform programs to high school and collegiate golf teams as well as to women’s leagues.
—Taryn Householder, graphics and marketing manager, Par One Golf Specialties
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Compiled Christen Gruebel
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