Facilitate corporate giving: Speak to mid-level managers and find out what they think will motivate their staff.
—Heather McCloskey, president and founder, McCloskey Partners
Appeal to every decor style: With kitchen and housewares, a modern aesthetic appeals to a broader audience. It lacks elaborate ornamentation and is less likely to clash.
—Antonia Pappas, senior product development manager, The Magnet Group
Be transparent with eco-friendly terms: The term “green” has no true definition, and so, saying you’re a “green” company or have “green” products isn’t entirely accurate.
—Jeff Lederer, executive vice president, Prime Line
Stretch a nonprofit’s budget: Get a larger business to co-brand with a nonprofit
to help pay for all or part of a product.
—Rose Shorma, VP of marketing, American Solutions for Business
Keep fabric in mind: Non-iron, stain-resistant and moisture-wicking fabrics are musts for business-casual apparel.
—Rhonda Johnson, director of marketing and merchandising, Hartwell Classic Apparel
Create networking opportunities: Ask to be a greeter at events to break the ice with a lot of people in a short period of time.
—Patricia Fripp, sales trainer and speaker