Nike's New 420 Shoes for Dog Lovers Have Some, Um, Interesting Decoration Features
People have long debated the positive and negative effects of marijuana, but one thing is for sure, and that is that the drug’s revered status has inspired Nike to market some interesting footwear surrounding its popularity. On Saturday, 4/20, the day that ganja lovers have designated as their own, the company released its latest nod to their infatuation, issuing the SB Dunk High Walk the Dog kicks that feature many interesting decoration features, including a brown mark on the outsoles that looks like, well, dog poop.
Even its laces come in a “doggy bag” https://t.co/ILVgQi65Z8
— TAXI (@designtaxi) April 21, 2019
Marijuana has grown to become a highly documented topic for us here at Promo Marketing, and these sneakers mark yet another sign that aficionados will never let a chance to tout their connection to the substance go up in smoke. Aside from the coordination of the shoes’ release with April 20, the only overt tie that the footwear goods have to the drug is their name, as Sneaker News reported that the dog walker marijuana strain served as the inspiration. (There are several potential references that are more subtle.) While that bond will appeal to those who are hopeful that hemp use will become even more accepted, the decoration components resonate more with us thanks to their novelty and the humorous reminder of dog poop’s seemingly ubiquitous presence.
This wild Nike SB "Walk the Dog" Dunk has a dog poop sole:
— Highsnobiety (@highsnobiety) April 15, 2019
Just looking at the shoe, one would be hard-pressed to find a component that will not fetch Nike a few compliments. In addition to the aforementioned outsoles, the shoes feature a number of dog fur patterns and an all-over print on the insole that features a bunch of Nike employees' dogs. The Nike swoosh is also made from a material that looks like a dog leash's, while the bone-shaped hangtag says "Sparky" on it. You could probably not put a leash on our excitement if we had a chance to wear the limited edition sneakers, which Nike, also in the news for its “footware” trademark quest, is selling for $110.
Times being what they are, we realize that many end-users might have to work like a dog to afford such a product, but they seem like a perfect means to make impressions on the masses, especially since their spring arrival can coincide with increased walks for pooches who might have had to settle for crappy winter excursions or the initial jaunts for canines who will be joining their forever homes shortly. These shoes, in short, have some serious bite as eye-catchers. Now, all we need to do is to check our bank account and buy a dog.