This Giant 'Godzilla' Promo Is Perfectly Over-the-Top

If you were in charge of marketing for the "Godzilla" film franchise, you would go big, right? We don't mean going big as in getting a lot of products. No, sir. We mean "big" quite literally. Thankfully, whoever is running the promotional campaign for the upcoming flick "Godzilla: King of the Monsters" understands how this lends itself to larger-than-life promotional opportunity, and created a giant display over the Cinerama Dome in Hollywood.

You could not do this with Buzz Lightyear's head, that's for sure.

The promotion got the Twitter approval of "Godzilla" director Mike Dougherty, too.

I’m keeping him. #GODZILLAMOVIE pic.twitter.com/BML65IRi56

— Mike Dougherty (@Mike_Dougherty) May 10, 2019

For a film which Nerdist describes as "bigger and bolder" than its previous installments, with Godzilla facing off against other canon monsters like Mothra and Rodan, having a gigantic Godzilla head busting through a movie theater is about as appropriate a promotional campaign as you can think of.

It reminds us of when "Jurassic World" launched a promotion by lugging a box that appeared to hold a dinosaur all over famous cities like London. That promo was genius for a few reasons, especially since it was technically a co-branded promotion with Amazon. (If only the movie lived up to the promotional team's creativity.)

In conjunction with the 2014 "Godzilla" movie, the film's production team worked with the city of Tokyo for an installation of the monster in Tokyo, so it's not the first time he's been used to market his own movies.

For something like a "Godzilla" movie, it's OK to be over the top. If anything, it's supposed to be. Making a giant monster movie is not the time for subtlety or nuance, and its promotional campaign should follow that lead. A gigantic Godzilla head wreaking havoc on a Hollywood theater encapsulates that popcorn-flick vibe and theme of destruction a Godzilla film delivers.