Throw in the Towel Already
An old sports cliché may signal a new sales opportunity
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THE PITTSBURGH STEELERS won the Super Bowl and raised the Vince Lombardi Trophy. The season will be remembered for Troy Polamalu’s flying hair, Ben Roethlisberger’s frequent concussions, and of course, the return of a fan favorite, the Terrible Towel. Created by longtime Steelers sportscaster Myron Cope in 1975 as a way for fans to inspire a team, the Terrible Towel is more popular than ever. And, just maybe, promotional product distributors might do well to take a nod from Steeler nation and in a gloomy economy start looking for a Terrible Towel of their own to help start winning, and selling, again.
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