Throw in the Towel Already
An old sports cliché may signal a new sales opportunity
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Zezzo added that in his time with Pro Towels Etc., he’s had success in informing distributors about towels. “No distributor here in two years since I took over Pro Towels Etc. has said, ‘You know what, I already know all that.’” In fact, as distributors learn more of the product specifics, it piques interest in the market. Zezzo said he often gets the reaction, “Okay, I’ll learn the towels, but why?” The why, of course, is sales dollars. As Zezzo noted, “Towels are a great Plan B to apparel.”
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