Thunder Road Brandworks Named Promotional Marketing Agency for Carolina Panthers
Charlotte, North Carolina-based Thunder Road Brandworks was selected as an official partner of the Carolina Panthers and will serve as the franchise’s preferred promotional products agency for the 2008 season. In addition to working with the Carolina Panthers organization on projects, Thunder Road will work with the NFL team’s corporate sponsors to supply game-day giveaways for Panthers home games.
“Our company is energized to have the opportunity to work with the Panthers organization and its sponsors,” said Matt Coben, president of Thunder Road. “It was very gratifying to be selected by such a well-respected organization, and we’re looking forward to tackling the challenge.”
“Thunder Road’s priority will be to create distinctive gifts that build each sponsor’s brand and that loyal Panthers fans will enjoy,” Coben said. As part of the partnership, Thunder Road posted an interactive poll on the company’s Web site where fans can rate their favorite giveaways from past seasons, as well preview and vote on prospective gifts for the coming year.
Kyle Caddell, director of sponsor sales and services for the Panthers said this innovative approach to the task was what set apart Thunder Road from the competition. “They were willing to step outside of the box and involve our fans in the process so the decision was easy to make. Matt is a creative problem solver and will work very hard to help our sponsors successfully activate their relationship with us.”
About Thunder Road:
Established in 2004, Thunder Road Brandworks offers comprehensive consulting services such as corporate gifts, reward-and recognition programs, meetings and special events and direct-mail campaigns.
For more information on Thunder Road, visit www.thunderroadbrandworks.com.