Watching the Trends

SINCE THEIR INCEPTION, watches have always been important fashion accessories. Now, however, with the rise of new time-telling devices like cell phones, computers and even music players, watches are more defined by how they serve personal style. Below, a few timepiece experts from our industry give tips on how to best incorporate fashion into watch promotions by explaining a few current style trends.

ON CASES

Heavy-handed

"The trend that we have seen just in the past few months is there [are] more of the big watches," said Vi Smith-Schulmeier, MAS, president and COO of S&S Time, Tulsa, Okla. "It's like wearing a clock on your wrist." She added that the face diameter on such watches could be as much as 2" or 21⁄2", and that larger rectangular faces were also popular. "I don't think it will last, but it's something that's been happening for the last six months."

The larger-faced Voyager Watch from Leed's also features a stainless-steel case and bracelet, water-resistance up to 100 feet, and Japanese quartz movement. (866) 533-3724

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BACK TO THE FUTURE

Trevor Gnesin, owner and president of Tustin, California-based Logomark, agreed that bigger faces on watches were a trend that, while popular now, would not last. "In the next year or so, I think we will start to see thin watches again," he said. "Not small, petit watches, [those with a] big face but much thinner. A more elegant type of watch."

The Citizen Eco-Drive Watch from Bonica Precision captures this elegance with a thinner, simplified body. It features a stainless-steel case with a silver-toned front, leather strap and mineral-glass crystal. (877) 220-8463

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ON faces

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