Watching the Trends
Color may be the next big trend in watch face ornamentation. "We're getting more colored dials, lots of colored dials, and even some colored straps," said Smith-Schulmeier. She explained the colors in question covered a bright and diverse range, from basics like reds and blues, to more specific shades like chartreuse. She added that the popularity of bright colors was not limited to ladies' styles, but was common across all sport watches.
Showcasing S&S Time's new Prism dials, the company's QuarterMaster Watch comes with brown or black straps and polished, oversized time markers. The prism dials are available in a wide selection of face colors that can be matched to any client's branding needs. (800) 880-3232
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In the watch world, "complications" are extras on the watch face, like exposed gears or date windows. Features currently popular in retail, they don't always translate well to the promotional world. "Whether it's a timer or a date window, it doesn't leave a lot of room for the imprint," said Mark Abels, owner of Tulsa, Oklamhoma-based Selco. He added, however, that is is possible to mix the two. Abels related how Selco's Pére de Temps line learned to marry ornate complications and branding by imprinting in unconventional locations, like on the reverse side of the face glass, inside on any exposed machinery of the watch, or even replacing the Pére de Temps logo.
Castle Merchandising's Nautica Men's Chronograph Watch illustrates Abels' point, showing a watch with three chronograph timers, a date window and room for imprints. (516) 292-4143
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SHAPING UP NICELY
Smith-Schulmeier mentioned a popular trend in watch bands that surprisingly didn't involve styles in leather or steel bracelets. She described a style of watch band where a shaped PVC or rubber strap tapers down from the lug connections on the watch's case. "That's been real popular," she said.