Watching the Trends

The WC6340 Unisex Watch from Logomark features the tapered strap that Smith-Schulmeier describes. The watch also features flat mineral crystal, Japanese movement, and is water-resistant. (800) 789-4438

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A TOUCH OF CLASS

For watches meant to straddle casual and formal styles, Abels recommended a two-toned silver and gold bracelet. "Two-toned [watches] people tend to wear more often, whereas a gold watch tends to be more dressy, so you get less use out of it," he said.

Sporting a two-toned band, the Alliance from Victorinox Swiss Army features Swiss analog quartz movement, a steel case and bracelet, and sapphire crystal. It is water-resistant to 330 feet, and is available in 38 mm (shown) or 28 mm case diameters. (800) 243-4066

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ON MARKETS

TROPHY WATCH

Smith-Schulmeier described some of the award watches S&S Time has done for events like the Liberty and Rose Bowls. She said the end-buyers for these events really want popular name brands like Seiko, Guess or Pulsar, and aren't so interested in private label items. S&S Time then customizes the dials from the name-brand watches for the event, like for the Liberty Bowl, where the company created raised and polished logos on a Fossil watch for each school.

Fossil's Men's Classic Sport watch is similar to what's seen on the wrists of NFL fans whose team has just won the Super Bowl. The watch features a folding back clasp, stainless-steel case and bracelet, and is water-resistant to 100 meters. (800) 699-9580

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TIME FOR WORK

Selco's Pilot series is a collection of watches that Abels described as being well-suited for the workplace. He described the watches as being a good mix of modern and traditional styles, and added that the watches had a nice weight to them. "They just fall into that [niche where] somebody in the office can wear it, somebody in the plant can wear it … that kind of styling is what's really popular, and it hits a good cross section of people."