Though the tech heads might have been first in line to pick up the newest gadget, bear in mind that the rest of the population is often slower to turn over. Being able to accommodate those in many different stages of acquiring the newest laptop model or highest-tech accessory will give promotions increased impact. "Our products are good for Mac and PC," said Frank. What's more, he added, the "universal" laptop size keeps shifting: "It was 15", then 15.4", now it's 16"." When it comes to laptop cases or skins as promotions, Frank suggested distributors mix up sizes within a single order to fit the many different-sized laptops in an end-user audience.
5. Maximize a prime location …
Just think about how much time you spend at a computer or on a computer-like device. However shocking and life crisis-inducing the total hours might be, that's how much face time computer accessories get with end-users. Not to mention, it's prime real estate. "A mousepad with a hub is always going to command prime location and the logo or message printed on the mousepad is going to be viewed all day," Hirsch said. Also up for promotional grabs? Try keyboards, laptop stands and wrist rests—all stay close to the end-user, all maximize marketing reach.
6. … but don't discount the power of a mobile message.
Now, think about how many places you and your computer have been outside the office, and by extension, how many people have seen you two crazy kids together. Simply put, "Think of the front of a laptop being a billboard … what better way of promoting a logo?" Hirsch asked. Laptop skins, designed to adhere to the front of a computer to increase durability, are useful and far-reaching items that can promote a company's message anywhere from a coffee shop to an airport.