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1. Leverage popular items …
There's no getting around it, "The USB flash drive remains the workhorse of computer accessories," said Paul Hirsch, vice president of Houston-based Hirsch Gift. There's a lot to be said for ubiquity. Writing instruments, for example, have long been the bread and butter of the promotional products industry, and still find success even in a sea of like items.
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Christen Gruebel
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