It’s About Time
Some people, like this author, think about time because they have too much of it on their hands, but other people think about this big concept because it's big business. It's easy to forget that clocks constantly surround us, flashing from the corner of your computer screen and on the cell phone in your pocket, and chances are you're wearing a watch as well. The omnipresence of timepieces is no accident—someone is building a clock into everything, and that means there's someone selling it. Promo Marketing spoke to four experts in the industry to learn what you need to know to keep timepiece sales moving around the clock.
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.