It’s About Time
FACE TIME
How often do you check your watch? Take a moment and think about it. Two, three times a day, just around lunch and quitting time? Think again. According to John Costelli, vice president of sales for Castle Merchandising, Garden City South, N.Y., "On average, people look at their watch 20 to 25 times daily." Few realize they're doing it, but people unconsciously check their watches constantly—you may even have looked at it while thinking about how often you look at it. This perpetual presence is one of the strongest arguments for watch promotions. "That logo message on the watch is constantly being reinforced throughout the day," he explained.
- Companies:
- Bulova
- Castle Merchandising
- Howard Miller
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.