If you've ever bought or sold a house, you know there's one word that best describes the process: easy. Ha, just kidding! Navigating the housing market, from the initial "hey, let's go house-hunting" to the final 473 signatures at closing, is a tricky process. There's paperwork. There's negotiation. There's number-crunching. There's even more paperwork. It's a nerve-wracking experience—and that's before the property tax increases start pouring in.
But that doesn't mean everything housing-related has to be that way. Selling promotional products to the real estate market, for example—that's about as easy as it gets. You just need to know what products buyers want most, how to use those products effectively and how to break into the market. And lucky for you, we've got advice from the experts on all that and more. Read on for nine tips to get you started.
1. Try useful items
Jodie Carlson, president of Proforma Elite Texas Graphics, Longview, Texas, explained that because so many real estate clients depend on referrals to drive business, they tend to want products that people will use often. She listed cell phone chargers, cell phone wallets and lip balm as a few of the big sellers. "These are items that [realtors] give to their home buyer/seller at closing to thank them for giving them the opportunity to work with them on the biggest purchase they'll ever make in their life," she said. "It is important that the realtor gives them something they'll use because this is how the referral tree grows. They'll tell their friends about the wonderful job the realtor did and use that cell phone charger or wallet daily. That puts the company's name out there for everyone to see."
2. Think kitchen and household
For obvious reasons, some of the best giveaways for people buying a house are items they'll actually use around the house. Steven Flaughers, president of Proforma 3rd Degree Marketing, Akron/Canton, Ohio, suggested kitchen items—particularly wine openers, utensils, magnets and jar openers. "These come in handy and they stay in a kitchen drawer virtually the lifetime of the house," he noted.