Getting Real
9 tips for selling to the real estate market
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Sean Norris
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2. Think kitchen and household
For obvious reasons, some of the best giveaways for people buying a house are items they'll actually use around the house. Steven Flaughers, president of Proforma 3rd Degree Marketing, Akron/Canton, Ohio, suggested kitchen items—particularly wine openers, utensils, magnets and jar openers. "These come in handy and they stay in a kitchen drawer virtually the lifetime of the house," he noted.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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